Direct to consumer drug advertising is good for you.
NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE In 1997 the FDA relaxed regulations on the use of broadcast media... Read more
8 June, 2008
Brand Rants
Making sense of international marketing and brand strategy in the information age
Dunkin’ What?!
AMERICA'S FAVORITE DONUT SHOP RE-BRANDS FOR EUROPE I was walking down Barcelona's main shopping street (Passeig de Gràcia) this afte... Read more
31 May, 2008Can Pharma and Social Media Coexist?
A FEW POINTERS BASED ON THE US MARKET There has been a lot of enlightening discussions this week at Jacob Fleming's 6th Annual Pharma Brand... Read more
30 May, 2008Why you are the luckiest marketer in history
There has never been a more exciting time to work in marketing. For one thing, global internet penetration has broken 20% with around 1.4 ... Read more
21 May, 2008The real reason marketers should fear social media
LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE When I speak to marketing executives or read posts about traditio... Read more
12 May, 2008Damage control 2.0: Dove as a case in point
DOVE'S CAMPAIGN FOR REAL BEAUTY NOT SO REAL AFTER ALL? I was reading a magazine article and noticed an innocent revelation that could have ... Read more
9 May, 2008What is an RSS Feed ?
THE POWER OF PLAIN TALK + ONLINE VIDEO Does your company have information your customers or others may find useful? If you answered "no" th... Read more
8 May, 2008All advertising is now direct response
IF YOU WORK IN ADVERTISING — CONGRATULATIONS — YOU'RE NOW A DIRECT RESPONSE SPECIALIST ... Read more
8 May, 2008What web 2.0 means for marketers
Web 2.0 is the internet coming into its own. It is most easily understood by looking at the contrast to Web 1.0. To do that, consider the ... Read more
6 May, 2008Web 2.0 for Scientists
I really enjoyed this clever Web 2.0 graphic. It is the Periodic Table of the Internet from Wellington Grey ... Read more
5 May, 2008
