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THE POWER OF PLAIN TALK + ONLINE VIDEO Does your company have information your customers or others may find useful? If you answered "no" th...

8 May 2008 2260 Views

THE POWER OF PLAIN TALK + ONLINE VIDEO

Does your company have information your customers or others may find useful? If you answered “no” then permit me to respectfully suggest that either a) you’re wrong or b) you will soon be out of business. So since you do have something to say why not say it with video? Getting YouTube traffic doesn’t always require a sex scandal or celebrity. It can be as simple as explaining how something works.

I was recently inspired by Sachi and Lee LeFever, the couple behind Common Craft. A year ago they decided to make a simple video called “RSS in Plain English”. It was their first attempt at video and is as basic as a video gets. Yet In 12 months it was viewed 755,000 times. Think about it, that’s 86 views every hour (2,068/day, 14,479/week, 57,916/month). Impressive numbers. “Our SEO secret?” said Lee “Make content people want to see.” Doesn’t get any simpler than that. You can read the full story behind the video here and check it out below.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.