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Brand Rants

Making sense of international marketing and brand strategy in the information age

The Most Popular Marketing Insights of 2015

We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more

11 January, 2016
first steps, business development, flipped perspective

A flipped perspective on growing business over borders

The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more

5 August, 2015
Digital Native

How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more

12 June, 2015

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

Brand Focus: It’s just good customer service

The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more

22 May, 2014

Getting your brand found online

There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more

13 May, 2014
How to adjust brand strategy to work online

Nine ways to adjust your brand strategy to work online

How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement   A premium fashi... Read more

8 May, 2014

The fallacy of global brand positioning

Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more

23 April, 2014

Time for marketers to stop talking about branding

Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more

16 April, 2014
tips for taking brand abroad

5 Tips for taking your brand abroad

What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more

8 April, 2014
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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