Social Media ROI
Back in the day when there were many less media options, you could"turn on" your TV campaign and see results the same day. ... Read more
8 September, 2022
Brand Rants
Making sense of international marketing and brand strategy in the information age
Getting your brand found online
There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014
Post-apocalyptic Season’s Greetings
Congratulations. You have survived the apocalypse. I hope you had a pleasant end of days. ... Read more
22 December, 2012Santa Claus Graphic Guidelines
How not to get sued by an elf this Holiday Season Hey it's that time of year again. ... Read more
12 December, 2012
Survival is overrated
We would like to give a big thanks to the CEOs who attended the workshop, "Survival is Overrated" at MINC today. We enjoyed getting to know ... Read more
9 November, 2012
The social vote: Obama vs. Romney
OK, all the Americans at The Duffy Agency have now voted. Like many Americans I'll be watching the results come in for the rest of the d... Read more
6 November, 2012
The ups & downs of startups: How entrepreneurs can level the playing field
Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurs... Read more
23 October, 2012
Why the CMO has to go
The life expectancy of a CMO has reached an all time high of 3.5 years (nearly double what is was five years ago) but it seems the rift betw... Read more
26 September, 2012
The illusion of communication and how to prevent it
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lo... Read more
21 September, 2012
Coming to terms: What is a brand? What is branding?
LIKE BLIND MEN DESCRIBING AN ELEPHANT Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked wh... Read more
18 September, 2012
