
The Most Popular Marketing Insights of 2015
We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016Making sense of international marketing and brand strategy in the information age
We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more
5 August, 2015In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 June, 2015The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with h... Read more
13 May, 2014How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement A premium fashi... Read more
8 May, 2014Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
23 April, 2014Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has... Read more
16 April, 2014What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
8 April, 2014