The ups & downs of startups: How entrepreneurs can level the playing field

Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurs...

23 Oct 2012 2394 Views

Thanks to Craig Mitchell and all the entreprenuers from ENTN02 Entrepreneurial Marketing course under Master programme in Entrepreneurship at Lund University for a great discussion on applying customer-centric strategic planning to startups. I’ll be eager to follow your startup projects over the next semester. I’ve included the slides from my entrepreneur’s talk here for download. Please note: the PDF is password protected, so please contact Craig Mitchell for the password.

If there are topics you would like to discuss that we did not cover in class, leave a comment here and I’ll do my best to answer in a comment or post.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.