Making sense of international marketing and brand strategy in the information age
Written by Linnéa Björck Consumers have developed avoidance behavior that will minimize the chances of your advertisement being viewed. The effectiveness of your advertisement can be... Read more
21 February, 2019Next time you dash off a memo or post, consider young Neil McElroy sitting behind his Royal Typewriter on May 13, 1931 drafting the 800-word memo below. It was drab and rainy in Cincinnati that... Read more
11 May, 2011My friend Cedrik tells me the headline was coined by Jacques Séguéla, President of RSCG before I started in advertising. I heard it from my first creative director at BBDO and have had it repeated... Read more
21 April, 2011In many BtoB companies the career path to the Marketing Departmment seems to invariable miander through Sales. Over the years I’ve worked with many salespeople-cum-marketing-managers. While I... Read more
15 March, 2011Happy Valentine's Day! All of us at The Duffy Agency created this Video Valentine for you to ponder the power of love as a brand. If you like it, spread the love with your favorite marketer... Read more
14 February, 2011The latest issue of The International Duffy Tribune is now available for download. If you are marketing in the US, you'll want to read about the expansion of our Boston Office with the arrival of... Read more
8 February, 2011In my latest post for TalentZoo.com, How to turn your marketing up to ’11 (and good news for the rest of us), I put together a list of trends that I wish all marketers would adopt in... Read more
19 January, 2011Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of... Read more
5 January, 2011What small towns can teach us about the "new" rules of marketing In the 1950s, Madison Avenue decided to reinvent the marketing process. Using mass media, marketing communication moved away from... Read more
1 December, 2010The common perception of China is that it’s a waking giant that is still struggling to rise. The reality is something different. As China expands and stretches its massive arms, expect the... Read more
1 November, 2010
