Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
27 October, 2022
Brand Rants
Making sense of international marketing and brand strategy in the information age
Three ways to increase the effectiveness of your global branding efforts.
Discover the three common myths that may be throttling your success.... Read more
22 April, 2021
Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020
Balancing Act: How marketing finds balance to grow business.
Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more
9 December, 2020
Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?”... Read more
8 October, 2020
How a simple Red Packet converted China to mobile payments
China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more
14 February, 2018
The Most Popular Marketing Insights of 2015
We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016
How to spot the warning signs of Brand Dementia
Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more
16 September, 2015
What happens when you flip the traditional agency business model?
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is partic... Read more
10 April, 2015
Marketers raise the bar for digital agencies in 2015
This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more
20 January, 2015
