Social Media Mantra
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds... Read more
5 July, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023
Balancing Act: How marketing finds balance to grow business
Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more
9 April, 2023
5 tips for taking your brand abroad
What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
7 April, 2023
The DOs and DON’Ts of strong brand positioning
Few things will help your brand build an engaging online audience faster than a strong position. Your brand’s position is an early gat... Read more
31 March, 2023
The real reason your content is not engaging online
Are your social media or content marketing efforts under performing? Before you spend any more time tweaking your content strategy and onlin... Read more
14 March, 2023
Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?”... Read more
8 February, 2023
How to spot the warning signs of Brand Dementia
Time to take Brand Dementia seriously. With early detection your brand can avoid the fate of Columbia House, Sears, Borders, Kodak or Encycl... Read more
16 January, 2023
Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
27 October, 2022
Three ways to increase the effectiveness of your global branding efforts.
Discover the three common myths that may be throttling your success.... Read more
22 April, 2021
