
Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020Making sense of international marketing and brand strategy in the information age
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more
14 February, 2018We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is partic... Read more
10 April, 2015This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more
20 January, 2015The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teachin... Read more
18 March, 2014It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It w... Read more
10 March, 2014This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign... Read more
26 February, 2014Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case.... Read more
18 February, 2014