Should I be outsourcing this?
Three criteria marketers can use to find the most cost-effective solution.... Read more
16 December, 2020
Brand Rants
Making sense of international marketing and brand strategy in the information age
How a simple Red Packet converted China to mobile payments
China adopted mobile payments within only three years. An old Chinese tradition, Red Packet, played a crucial role in this transition... Read more
14 February, 2018
The Most Popular Marketing Insights of 2015
We made a summary of the most sought after articles that resonated strongest with our audience. Check out Duffy Agency’s chart of the Best... Read more
11 January, 2016
What happens when you flip the traditional agency business model?
“I hope I have to pay you a fortune.” A client texted me this message recently in reaction to a campaign proposal. This client is partic... Read more
10 April, 2015
Marketers raise the bar for digital agencies in 2015
This time last year Duffy Agency sent out an informal survey to a few clients and colleagues.... Read more
20 January, 2015
Brand Focus: It’s just good customer service
The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth he... Read more
22 May, 2014
Have graduate students outgrown the classroom?
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teachin... Read more
18 March, 2014
If the traditional ad agency is dead, what will take its place?
It was 17 years ago this month that McKinsey & Company published a strategy paper called “A revolution in interaction”. It w... Read more
10 March, 2014
Coke takes the social out of media
This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poign... Read more
26 February, 2014
The problem with passion
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case.... Read more
18 February, 2014
