How checking strategic blind spots can keep your brand on track
What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
26 October, 2021
Brand Rants
Making sense of international marketing and brand strategy in the information age
How could sales and marketing collaborate more effectively for growth?
Sales and Marketing have thier differences, but both benefit from cooperation.... Read more
4 February, 2021
Growing international brands & marketing’s role – an expert’s perspective
Sean Duffy explains the challenges for building strong international brands in a digital era and how marketing can make a difference... Read more
28 November, 2017
Sorry, You Are Not a Marketing Professional (and Neither Am I)
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
27 June, 2016
Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more
21 January, 2016
Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 October, 2015
Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 September, 2015
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2015
Why content marketing is more than publishing content
The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jes... Read more
11 February, 2014
