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Brand Rants

Making sense of international marketing and brand strategy in the information age

confused marketing professionsl

Sorry, You Are Not a Marketing Professional (and Neither Am I)

Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more

23 August, 2023

How Checking Strategic Blind Spots Can Keep Your Brand on Track

What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more

20 August, 2023
the power of neuromarketing

Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2

The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more

7 May, 2023

How brand strategists make a difference online

Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more

31 March, 2023
Neuromarketign: The brain is a battle ground

Confessions of a Neuromarketer Part 3: The Brain is the Battleground

Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more

21 January, 2023

Why content marketing is more than publishing content

The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jes... Read more

11 January, 2023
neuromarketing explained, guest post, neuromarketer

Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?

“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more

8 January, 2023

How could sales and marketing collaborate more effectively for growth?

Sales and Marketing have thier differences, but both benefit from cooperation.... Read more

4 February, 2021

Growing international brands & marketing’s role – an expert’s perspective

Sean Duffy explains the challenges for building strong international brands in a digital era and how marketing can make a difference... Read more

28 November, 2017

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