Image 1: Instagram post of the village Manarola, Cinque Terre (Instagram, 2018)

Screenshot of an Instagram post from the feed of #Cappadocia. A couple sitting on rugs, having a cup of tea with the city of Cappacodia in t...

4 Feb 2019 1221 Views

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.