Image 1: Instagram post of the village Manarola, Cinque Terre (Instagram, 2018)
Screenshot of an Instagram post from the feed of #Cappadocia. A couple sitting on rugs, having a cup of tea with the city of Cappacodia in t...4 Feb 2019 1192 Views
Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.