Why Your Brand Doesn’t Need a Social Media Expert
Most social media experts are simply people who understand how certain social apps work. Many are skilled at being social on the Internet ... Read more
9 March, 2010
Brand Rants
Making sense of international marketing and brand strategy in the information age
Embrace Life: the marketing power of positive
Negative can be funny. Negative can be edgy. But if you really want to build brand equity with your marketing communication — embrace ... Read more
8 March, 2010Death by Power Point
Recently I was asked to judge a series of presentations made by a group of masters students. The exercise was based on a live project we are... Read more
3 March, 2010The Superbowl’s biggest winners were also its biggest losers
The winner of the populist vote in this year’s Super Bowl ad war is the Betty White Snickers commercial. According to the 2010 USA T... Read more
11 February, 2010What next: 2010 Youth Trends Report
"The future is here... It's just not evenly distributed." This quote from William Gibson is a fitting opening to Graham Brown's 2010 Youth... Read more
26 January, 2010Social Media ROI vs RODN
Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today t... Read more
22 January, 2010Kudos for Methodical Madness and a request for your vote
It's been a good start to the new year for The Duffy Agency's other blog Methodical Madness. Social Media Examiner has short-listed the blog... Read more
20 January, 2010Old dogs & new tricks: Saatchi and the Yaris social media debackle
Four years into the social media surge and I'm still not convinced that many of the large agency networks get it. The same way they didn't g... Read more
14 January, 2010An anthropological introduction to YouTube
This is a video of a speech Dr. Michael Weschgave gave to the library of congress. As you will see, Dr. Weschgave is a delightful speaker an... Read more
17 December, 2009Social Media: Giving entrepreneurs a new edge
I never knew you could study to become an entrepreneur. I was enlightened when I received a call from the School of Economics and Management... Read more
17 December, 2009
