Social Media: Giving entrepreneurs a new edge

I never knew you could study to become an entrepreneur. I was enlightened when I received a call from the School of Economics and Management...

I never knew you could study to become an entrepreneur. I was enlightened when I received a call from the School of Economics and Management at Lund University in Sweden. They asked if I felt social media had any relevance for their Master Program in Entrepreneurship. It got me thinking and,of course, social media is relevant for them. So we arranged a lecture to see what the students thought.

  The experience left me with the impression that entrepreneurs may have the most to gain by harnessing the power of social media. The reason is that most entrepreneurs I know share a few traits in common: a) they are highly motivated to succeed, b) risk tolerant, c) open to new ideas, d) usually operating on sweat equity and a shoe-string budget, e) extremely knowledgeable about their subject matter, f) hands-on and g) yearning to engage and learn about their market. I wish all marketing professionals shared this profile.

I want to thank Marie Löwegren, Dr. Tomas Karlsson, and Stina Johannesson from Lund University for the invitation to speak and helping with arrangements. If you were in the class, you can download the slides here: 10 ways for entrepreneurs to win in the new economy. Please use the password that was emailed to you or contact Stina to get it.

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