How to Bring Your Product Launches to New Heights
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but gl... Read more
12 February, 2025
Brand Rants
Making sense of international marketing and brand strategy in the information age
Social Media Mantra
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds... Read more
3 February, 2025
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
22 January, 2025
The illusion of communication and how to prevent it
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lo... Read more
2 January, 2025
Three reasons why you should invest in market research this Autumn.
To get the best results from next year’s marketing budget, plan for research right now.... Read more
25 October, 2024
Five ways digital is redefining growth strategy
Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
8 October, 2024
Brand Focus: Getting to the point
The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 September, 2024
Why do most marketing initiatives fail?
“Our tools are better. Our information is better. So why aren’t we better?”... Read more
17 September, 2024
Apple: Brand equity in action
Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from pr... Read more
4 September, 2024
How marketing strategists help CEOs drive international business growth
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
22 August, 2024
