How to Bring Your Product Launches to New Heights
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but gl... Read more
14 July, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
How digitally evolved is your company?
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 July, 2023Is your brand’s message lost in translation?
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. ... Read more
10 July, 2023
Social Media Mantra
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds... Read more
5 July, 2023
The illusion of communication and how to prevent it
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lo... Read more
3 July, 2023
Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 May, 2023
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023
Balancing Act: How marketing finds balance to grow business
Marketing is a balancing act between a slew of conflicting forces for growth. Here's a simple model to help the marketing department establi... Read more
9 April, 2023
5 tips for taking your brand abroad
What are the opportunities and challenges facing brands who wish to market themselves internationally? This was the focus of "Amerikadagen."... Read more
7 April, 2023
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
31 March, 2023
