Keeping Iceland Warm since 1926

Who says Scandinavians don’t have a sense of humor? I’m always on the lookout for local brand treatments when traveling. This ca...

16 Oct 2008 5217 Views

Who says Scandinavians don’t have a sense of humor? I’m always on the lookout for local brand treatments when traveling. This campaign caught my eye on a recent trip to Iceland. 66 North is the most popular brand of outdoor clothing in a country known for having some of the worst weather conditions on the planet. What more endorsement do you need?

66 North Ad

The brand knows what it stands for and communicates its values consistently. They leverage the Iceland connection though the entire brand experience with their imagery, tone and content. The name refers to the latitude of Iceland. The ads draw heavily on the local scenery (or lack thereof). And there web site doubles as one of the best Icelandic tourism sites I’ve seen.

 

 

As you know, Iceland’s economy has seen better days, so go buy some 66 North and help out our northern neighbors.

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Sean Duffy | @brandranter
Speaker, consultant & founder of Duffy Agency, the flipped digital agency that provides accelerated growth to aspiring international brands.