Marketing in 2014: The audience imperative
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather em... Read more
22 January, 2014
Brand Rants
Making sense of international marketing and brand strategy in the information age
Santa Claus Graphic Guidelines
How not to get sued by an elf this Holiday Season Hey it's that time of year again. ... Read more
12 December, 2012
Coming to terms: What is a brand? What is branding?
LIKE BLIND MEN DESCRIBING AN ELEPHANT Christopher Kenton is one of my favorite writers on the topic of brands. I first got hooked wh... Read more
18 September, 2012
How to spot the warning signs of brand dementia
Confusion, loss of vision, incessant babbling. They used to call it old age or senility. Now we recognize these as the symptoms of bran... Read more
20 August, 2012
Confessions of an email skimmer
Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was... Read more
10 August, 2012
Stop wasting time with “social media”
You have read how social media wastes a lot of people's time. I couldn't agree more. ... Read more
19 July, 2012
The Google Delusion: Don’t be evil
Part 3 of 4 “Don’t be evil” was coined by Google employees Paul Buchheit and Amit Patel in 2000 and has been ki... Read more
6 July, 2012
The Google Delusion: Something for Everyone
Part 2 of 4 I don’t believe any brand can be everything to everybody. But that seems to be the new ambition in Mountain View. ... Read more
27 June, 2012
The Google Delusion: From innovator to imitator
Part 1 of 4 To most people Google seems to be a benevolent nerd-fest offering a free search engine and other online stuff with a quirky cor... Read more
25 June, 2012
What does a brand strategist do for a living?
This was the question recently posed to me by CJ Walker, head of Firehead one of Europe's top recruitment firms specialized i... Read more
11 June, 2012
