How to Bring Your Product Launches to New Heights
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but gl... Read more
12 February, 2025
Brand Rants
Making sense of international marketing and brand strategy in the information age
Social Media Mantra
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds... Read more
3 February, 2025
How brand strategists make a difference online
Q&A with Sean Duffy on the role of the brand strategist in the internet era. ... Read more
22 January, 2025
Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more
14 January, 2025
Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
6 January, 2025
Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
3 January, 2025
The illusion of communication and how to prevent it
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lo... Read more
2 January, 2025
Dating in the 21st century: How social media influences relationships on the example of Tinder
Discover how Social Media led online dating into a different direction and got us a new addiction. The Tinder trend might affect your love... Read more
30 December, 2024 Email Marketing Campaign Gone Spam? 5 Tips to Avoid the Spam Filter When Sending Emails
If your emails do not reach the recipients inbox, they probably have been trapped by spam filters. Here are the 5 tips to avoid spam filter... Read more
5 December, 2024 Information Overload – When Information consumes our Attention
Insights into the phenomenon of information overload from a user perspective... Read more
15 November, 2024
