Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more
15 January, 2020Making sense of international marketing and brand strategy in the information age
Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more
15 January, 2020How to talk to your customers online... Read more
13 November, 2019Four recommendations on managing negative electronic word-of-mouth based on United Breaks Guitars... Read more
11 July, 2018This post discusses the long-term effect of anti-branding activities on brand identity and consumer behavior, analyzing the case of Ryanair... Read more
10 October, 2018Insights into the phenomenon of information overload from a user perspective... Read more
17 July, 2019Three implications to consider for a Brand Manager ... Read more
24 January, 2019Generation Z is becoming a hot topic for marketers today, but who are they and how can you capture their divided attention? Let’s find out... Read more
8 January, 2020A guide on how brands can benefit from anti-branding with an industry example through Lego and their reaction towards an Anti-Lego campaign... Read more
9 May, 2018Top ten list of different features of Spotify and why Spotify should be your choice of daily driver for music streaming service... Read more
19 June, 2019Social eating or mukbang is a virtual phenomenon where people live-stream themselves eating food. How does it work and why is it so popular?... Read more
13 June, 2018