Making sense of international marketing and brand strategy in the information age
Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Image 1. The fight over the power of Social Media (À la mer, 2010) The era of the empowered consumers “There are no secrets. The networked market knows more than companies do about their own... Read more
31 October, 2018This post attempts to define the insights gained from working with Twitter Lists. I will not cover step-by-step instructions for creating lists.If that's what you are looking for, please check out... Read more
5 November, 2009This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009This post attempts to answer the question: Why should I make Twitter Lists? It will not cover step-by-step instructions for creating lists. If that’s what you are looking for, please check out this... Read more
3 November, 2009As our week-long focus on Twitter draws to a close I thought it would be useful to interview a leader (some would say casualty) of the Twitter phenomenon. Stefan (pictured below) is a self-confessed... Read more
27 March, 2009For those of you who are still wondering what Twitter is all about, perhaps this video will help. For those of you who are still wondering what Twitter is all about, perhaps this video... Read more
23 March, 2009THE QUESTION THAT CHANGED THE INTERNET: “WHAT ARE YOU DOING?” Twitter.com started in October of 2006 with people answering the simple question “What are you doing?” in 140 characters or... Read more
18 March, 2009ONLY 2.5 YEARS OLD, TWITTER HAS BECOME A FORCE TO BE RECKONED WITH I was going to posts some tips for getting the most out of Twitter today. Then a client asked me what Twitter was. So I thought... Read more
16 March, 2009HOW TO USE TWITTER TO FOLLOW BREAKING NEWS At exactly 6:20 AM this morning my bedroom rose up as if on a big wave then began to rock back and forth. The motion was gentle but the sound of the... Read more
16 December, 2008
