Making sense of international marketing and brand strategy in the information age
What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, what don’t they do? That’s because as digital has... Read more
8 March, 2023Written by Camilla Jacobson From voice-powered intelligent assistants like Amazon’s Alexa to self-driving cars from Tesla, AI (artificial intelligence) is barging its way into business,... Read more
18 September, 2019Written by Isabelle Andersson Fredagsmys. As Swedes, we all know the concept. Have probably eaten that tacos and squeezed in that sofa when watching Idol ourselves. Unspoken, nobody really likes... Read more
14 August, 2019Written by Niklas Heed Spotify is an all in one streaming service that permits you access to millions of songs and other media from artists all over the world. To get the most out of Spotify, I... Read more
19 June, 2019Written by Emelie Wassberg Predicted to compromise nearly 74% of ad revenues by 2021, native advertising is a rising trend within the field of online marketing. Simply put, native advertising is... Read more
21 March, 2019Written by Phuong Ailien Nguyen “I wish that every time I ‘liked’ an outfit on Instagram it would magically appear in my closet.” - @bebe We want anything, anytime, and anywhere. Nowadays,... Read more
14 November, 2018Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018Written by Madalina D. Manole Even though Web 2.0 and social media has been around for some time now, many marketers are still having a hard time understanding its true purpose. As opposed to... Read more
21 August, 2018Chinese New Year is this week. If you are in China at this moment, you’ll probably hear many people around you say: “Fa Hong Bao”. This phrase literally means “Distributing Red Packet”,... Read more
14 February, 2018Written by Young Kim Nowadays, there has been growing number of people watching videos online habitually. This is based on the fact that people have started to create their own videos to share... Read more
5 September, 2017
