Dunkin’ What?!
AMERICA'S FAVORITE DONUT SHOP RE-BRANDS FOR EUROPE I was walking down Barcelona's main shopping street (Passeig de Gràcia) this afternoon and came across a familiar logo with a strange twist.... Read more
31 May, 2008
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Blog
Can Pharma and Social Media Coexist?
A FEW POINTERS BASED ON THE US MARKET There has been a lot of enlightening discussions this week at Jacob Fleming's 6th Annual Pharma Branding Summit. The global meeting is being held in Barcelona... Read more
30 May, 2008Why you are the luckiest marketer in history
AS INTERNET PENETRATION GROWS SO DO NEW OPPORTUNITIES FOR MARKETERS There has never been a more exciting time to work in marketing. For one thing, global internet penetration has broken 20%... Read more
21 May, 2008The real reason marketers should fear social media
LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE When I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme:... Read more
12 May, 2008Damage control 2.0: Dove as a case in point
DOVE'S CAMPAIGN FOR REAL BEAUTY NOT SO REAL AFTER ALL? I was reading a magazine article and noticed an innocent revelation that could have some negative impact for Dove and their agency... Read more
9 May, 2008What is an RSS Feed ?
THE POWER OF PLAIN TALK + ONLINE VIDEO Does your company have information your customers or others may find useful? If you answered "no" then permit me to respectfully suggest that either a)... Read more
8 May, 2008All advertising is now direct response
IF YOU WORK IN ADVERTISING — CONGRATULATIONS — YOU'RE NOW A DIRECT RESPONSE SPECIALIST Too bad direct response advertising has a such a bad reputation among most ad agency types. It usually... Read more
8 May, 2008What web 2.0 means for marketers
MANY MARKETERS REACT LIKE DEER CAUGHT IN THE HEADLIGHTS OF WEB 2.0 Web 2.0 is the internet coming into its own. It is most easily understood by looking at the contrast to Web 1.0. To do that,... Read more
6 May, 2008Web 2.0 for Scientists
THE PERIODIC TABLE OF THE INTERNET I really enjoyed this clever Web 2.0 graphic. It is the Periodic Table of the Internet from Wellington Grey. Suitable for framing were it not for the fact... Read more
5 May, 2008What is Web 2.0 ?
AFTER FOUR YEARS THE TERM "WEB 2.0" HAS ENTERED THE MAINSTREAM BUT UNDER MANY GUISES. Since the term was coined at an O'Reily media conference in 2004, “Web 2.0” has been defined and... Read more
5 May, 2008
