How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lot of my pre-med training focused on establishing a very... Read more
3 July, 2023
My New Year’s resolution for 2012 is to stop working for free. And if you run your own advertising or creative services firm, I hope you’ll join me. This would not seem like such an outrageous... Read more
18 January, 2012
Last week I read a great op-ed piece in The Boston Globe by Alex Poulos called “Mad Men of the Future.” He makes several excellent observations. But overall, the article paints a pretty dreary... Read more
24 June, 2011
I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you need to be on one camp or the other. But social media vs.... Read more
28 October, 2010
Why drive-to-web works The winner of the populist vote in this year’s Super Bowl ad war is the Betty White Snickers commercial. According to the 2010 USA Today Ad Meter, the commercial... Read more
11 February, 2010
Four years into the social media surge and I'm still not convinced that many of the large agency networks get it. The same way they didn't get branding in the late 80's, or the internet in the early... Read more
14 January, 2010
Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009
Big ideas win big at Cannes. Will advertising ever be the same? The global slowdown in the ad biz took center stage at every talk and seminar this year at Cannes Lions. You could also see it in... Read more
17 July, 2009
In case you ever wondered how bad ads get that way, you may want to check out this film. It's a cross between Truth in Advertising and Nine Ways to Improve an Ad. If there were no stop signs this is... Read more
26 June, 2009
Well it's June and that mean tines for the annual pilgrimage to the South of France. If you will be at the Cannes Lions next week let's meet up. I'll be there all week with colleagues from The... Read more
18 June, 2009