How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more

12 July, 2023

What Is Brand Focus? The Fear Factor

The second in a three-part series on best practices to focus your brand's offer and communication.... Read more

27 March, 2023

Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?

If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more

8 March, 2023

What does a digital marketing strategist do?

What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more

8 March, 2023

Five ways digital is redefining growth strategy

Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more

11 February, 2023

Most Common Challenges of International Marketing

For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more

14 July, 2022

How marketing strategists help CEOs drive international business growth

Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more

27 September, 2021

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more

18 June, 2014

Marketing in 2014: The audience imperative

As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather em... Read more

22 January, 2014