Written by Liina-Lotta Latvala Picture 1: Pet influencer working on his next ‘pawsome’ Instagram post. They come in all different sizes, species and breeds and each of them has their own... Read more
5 June, 2019
How to launch a product — Apple Shows Us How It's Done With The iPHONE 5 Many companies are wondering how to launch a product. It may be apple season (with a small "a") in many parts of the... Read more
14 July, 2023
Written by Lucas Fenn Figure 1/Title image: example of Dos Equis meme. (imageflip.com, 2018) Today’s Web 2.0 - opportunity for memes in marketing The modern marketing environment is currently... Read more
15 May, 2019
“Our tools are better. Our information is better. So why aren’t we better?” Have you ever seen a headline in the business press claiming that most brand launches or M&A-related... Read more
8 February, 2023
Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023
While growth can be elusive for businesses, the strategy behind it is pretty straight forward. As Igor Ansoff famously illustrated with his growth matrix, there are only two variables: Your product... Read more
11 February, 2023
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing... Read more
22 January, 2014
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more
18 February, 2014
Frank Oppenheimer was right, “The best way to learn is to teach”. In this post I hope to share what three years of teaching master's students has taught me. The project began in 2010 when... Read more
18 March, 2014
How to bridge your brand strategy into a digital strategy that will drive content marketing and social engagement? A premium fashion brand is unsure if it should follow back on Twitter or remain... Read more
8 May, 2014