How to launch a product — Apple Shows Us How It's Done With The iPHONE 5 Many companies are wondering how to launch a product. It may be apple season (with a small "a") in many parts of the... Read more
14 July, 2023
Click here to listen Transcript This is the edited transcript from Bernard Clive's interview with Sean Duffy, a brand strategist. Bernard Clive: Welcome to another edition of your... Read more
31 March, 2023
While growth can be elusive for businesses, the strategy behind it is pretty straight forward. As Igor Ansoff famously illustrated with his growth matrix, there are only two variables: Your product... Read more
11 February, 2023
“Our tools are better. Our information is better. So why aren’t we better?” Have you ever seen a headline in the business press claiming that most brand launches or M&A-related... Read more
8 February, 2023
Written by Lucas Fenn Today’s Web 2.0 - opportunity for memes in marketing The modern marketing environment is currently experiencing a lot of changes due to the social evolution of the internet... Read more
15 May, 2019
Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more
18 February, 2014
As marketers continue to increase their own online publishing endeavors they should take care not to dismiss traditional media but rather embrace it as a role model for their own online marketing... Read more
22 January, 2014
Movember 2010 is history. As the dust (and whisker clippings) settle, we are able to gauge the success of this year’s effort. I'm happy to report that Team Duffy raised $1,010 for the... Read more
29 December, 2010
What small towns can teach us about the "new" rules of marketing In the 1950s, Madison Avenue decided to reinvent the marketing process. Using mass media, marketing communication moved away from... Read more
1 December, 2010
One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about... Read more
30 November, 2010