Tag Archive: Marketing Strategy

Older Adults and Social Media Marketing

Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more

27 December, 2018

6 tips to play the Instagram game like Nike

Written by Paulina Haux Lets be straightforward. Every brand manager should include Instagram in their marketing strategy (NewsCred, 2015). If you have not included Instagram in your marketing... Read more

8 August, 2018

The problem with passion

Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more

18 February, 2014