
How marketing strategists help CEOs drive international business growth
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
27 September, 2021Making sense of international marketing and brand strategy in the information age
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
27 September, 2021If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more
8 March, 2016What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more
8 October, 2015The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more
5 August, 2015For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more
14 July, 2015In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 June, 2015Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more
11 May, 2015The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more
19 June, 2014The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more
18 June, 2014The second in a three-part series on best practices to focus your brand's offer and communication.... Read more
27 May, 2014