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Strategic Marketing forInternational Brands

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    • Brand Rants
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Brand Rants

Making sense of international marketing and brand strategy in the information age

How marketing strategists help CEOs drive international business growth

Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more

27 September, 2021
marketing history

Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?

If you work for a mid-sized company that is looking for growth, we suggest rethinking the business paradigm your business operates under.... Read more

8 March, 2016
Digital Marketing Strategist

What does a digital marketing strategist do?

What does a digital marketing strategist do? In fact, if such specialists work in a digital marketing agency, a better question might be, wh... Read more

8 October, 2015
first steps, business development, flipped perspective

A flipped perspective on growing business over borders

The internet has flipped the traditional marketing landscape turning many marketing conventions into obstacles for growth. Time to adapt.... Read more

5 August, 2015
8 international marketing challenges

How to master the 8 challenges of international marketing?

For even the most accomplished U.S. marketers, the international arena can be a blind spot. Not surprising when you realize just how few US ... Read more

14 July, 2015
Digital Native

How digitally evolved is your company?

In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more

12 June, 2015
Growth Strategy

Five ways digital is redefining growth strategy

Turbo-charge your growth strategy. Learn the five ways digital changes traditional growth strategy to favor mid-sized businesses.... Read more

11 May, 2015

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. ... Read more

19 June, 2014

Brand Focus: Getting to the point

The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communic... Read more

18 June, 2014

What Is Brand Focus? The Fear Factor

The second in a three-part series on best practices to focus your brand's offer and communication.... Read more

27 May, 2014
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Duffy Agency helps aspiring international brands achieve ambitious growth across borders. We operate as a natural extension of your marketing department, seamlessly integrating international expertise in marketing research, strategy, implementation and management into your operation. See if you qualify for performance-based pricing with our Moso Growth Program.

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