picture 5

...

11 Jul 2018 241 Views

The winner of 2017's "Do us a f(l)avor" contest The image shows a Facebook post of Lay's announcing the winning flavor of 2017's "Do us a flavor" contest. The winning flavor is Crispy Taco.

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.