Trends and Trajectories


23 May 2018 269 Views

Trends and Trajectories - Flatters & Willmott (2009) - Harvard Business Review (not an electronic source)

Like this post? You'll find more marketing insights in my new book: International Brand Strategy: A guide to achieving global brand growth, now available from booksellers globally. Order your copy here.

BrandBase | @BrandBa_se
Students from the International Marketing and Brand Management program at Lund University are the contributing authors for the BrandBase blog.