Zombie Marketing: Why dead brands are being brought back from the grave
Today I received a package from my sister who lives in Boston. Inside was something I haven’t seen since I was twelve:... Read more
9 June, 2009
Brand Rants
Making sense of international marketing and brand strategy in the information age
How do you Twitter?
THE QUESTION THAT CHANGED THE INTERNET: “WHAT ARE YOU DOING?” Twitter.com started in October of 2006 with people answering the ... Read more
18 March, 2009Obamicon yourself!
You know Obama's social media campaign is working when third parties start chipping in. Case in point Paste Magazine’s Obamicon&n... Read more
22 January, 2009Brand Obama vs. Brand McCain: Special election-day rantathon
CANDIDATES USE SOCIAL MEDIA TO RE-ENERGIZE US POLITICS Could this be the dawn of a new political era of citizen involvement in politics? I ... Read more
4 November, 2008Direct to consumer drug advertising is good for you.
NEW STUDY REVEALS DTC ADVERTISING INCREASES DIAGNOSIS AND COMPLIANCE In 1997 the FDA relaxed regulations on the use of broadcast media... Read more
8 June, 2008What is Web 2.0 ?
Since the term was coined at an O'Reily media conference in 2004, “Web 2.0” has been defined and redefined a million times. Ra... Read more
5 May, 2008
Time to get your blog on!
HOW I LEARNED TO STOP WORRYING AND LOVE THE BLOG This is my third blog. The other two I wrote when I could find thetime. That was almost ne... Read more
18 April, 2008
