Going Global: Overcome the Hidden Risks of International Brand Launches
Launching a product in your home country is difficult enough. Statisticians claim less than 50% of new product launches succeed. ... Read more
5 May, 2011
Brand Rants
Making sense of international marketing and brand strategy in the information age
Why bother monitoring buzz?
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without revie... Read more
28 September, 2010Social media: Your company’s most powerful (and underutilized) human resource tool
Do HR departments actually have the most to gain from Social Media? A funny thing happened in the middle of a marketing campaign we'rerun... Read more
31 March, 2010Old dogs & new tricks: Saatchi and the Yaris social media debackle
Four years into the social media surge and I'm still not convinced that many of the large agency networks get it. The same way they didn't g... Read more
14 January, 2010The Business of Elfing Yourself
OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf ... Read more
2 December, 2009Does the “Starring You” viral video technique still work?
Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of t... Read more
24 November, 2009Twitter Lists Triad Part 2: Four types of Twitter Lists and how to use them
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If ... Read more
4 November, 2009Why you should boycott Monster Energy Drink
Do it for your brand and for our collective sanity The old rules said that big companies with well-budgeted legal departments could quietly... Read more
17 October, 2009Blog Action Day: Step #1 for any company contemplating a greener brand
The answer to a truly greener brand is all around you A lot of companies today are looking to green their brand. Incentives like commute-fr... Read more
15 October, 2009“What the F**K is Social Media and Why the F**K Should I Care?”
Thanks to Marta Kagan for making this slide show and to my TAAN partner Mark Vitullo at Digital Day for sending it to me. It answers the que... Read more
5 August, 2009
