Sorry, You Are Not a Marketing Professional (and Neither Am I)
Since I started in marketing, I’ve been amazed at our inability, as marketers, to communicate with one other effectively...... Read more
23 August, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
How Marketing Strategists Help CEOs Drive International Business Growth
Kathrin Bussmann’s interview with Sean Duffy, Part 1 of 4... Read more
22 August, 2023
How Checking Strategic Blind Spots Can Keep Your Brand on Track
What is a strategic “blind spot,” and why do they play such a big role in marketing success?... Read more
20 August, 2023
How to bring your product launches to new heights
APPLE SHOWS US HOW IT'S DONE WITH THE iPHONE 5 It may be apple season (with a small "a") in many parts of the Northern Hemisphere, but gl... Read more
14 July, 2023Five DIY opportunities for marketers
A freelance collateral writer visited The Duffy Agency recently. She complained about the lack of opportunity in the market and blamed the c... Read more
12 July, 2023
How digitally evolved is your company?
In my previous post on Growth Strategy, I mentioned the various stages of digital evolution businesses have been going through. A decade ago... Read more
12 July, 2023Is your brand’s message lost in translation?
When people think about cross-cultural marketing blunders they usually think of the funny translation gaffs. There are dozens of examples. ... Read more
10 July, 2023
Social Media Mantra
Before you even think about online networking for your brand, I suggest the following exercise. First, take your shoes off. Close the blinds... Read more
5 July, 2023
The illusion of communication and how to prevent it
How to create your own marketing micro-profession Before getting involved in advertising, I had planned on attending medical school. A lo... Read more
3 July, 2023
The fallacy of global brand positioning
Is it really possible to define a brand position that works globally? When Jack Trout and Al Ries penned the marketing classic, "Position... Read more
14 April, 2023
