Neuromarketing in Market Research: Confessions of a Neuromarketer Part 2
The added value that neuromarketing brings to market research is that it starts where traditional research methods end – in the consumer b... Read more
7 May, 2023
Brand Rants
Making sense of international marketing and brand strategy in the information age
Confessions of a Neuromarketer Part 3: The Brain is the Battleground
Neuromarketing is helping businesses save time and money while reducing risk in a number of areas. Read below how... Read more
21 January, 2023
Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
“Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.” (Ogilvy)... Read more
8 January, 2023
