Making sense of international marketing and brand strategy in the information age
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009The short answer: Yes. Need more convincing? Here’s my take on the MarkingProfsDigital Mixer which concluded yesterday in Chicago. If you are interested in social media then you have... Read more
23 October, 2009Tomorrows marketeers cut their teeth on social media I’ve just gotten back from guest lecturing at Lund University with their post-grad marketing program. This semester we are discussing social... Read more
8 October, 2009I've posted a few videos with the latest mind-boggling stats on social media and the digital revolution. Consider this the latest installment. It may not convince you that social media is the right... Read more
24 August, 2009Thanks to Marta Kagan for making this slide show and to my TAAN partner Mark Vitullo at Digital Day for sending it to me. It answers the questions above and provides some interesting facts. (If right... Read more
5 August, 2009WHY ITS A GOOD TIME TO GET BACK TO BASICS Today you have more options for marketing your brand than ever. Tomorrow you'll have even more. And that’s the problem. To read Ad Age or Campaign one... Read more
29 April, 2009Today the marketing director of a global technology company told me he didn’t want to get involved with social media because “we don’t want to lose control of the message.” I hear this a lot... Read more
19 January, 2009HOW SOCIAL MEDIA IS SHAPING CONSUMER PREFERENCE Almost 70% of US on-line adults now use blogs, communities or social networks regularly according Market Tools’ August/September Insight... Read more
30 September, 2008Everyone is blogging about social media these days. So much so that one would assume that the whole world is familiar with this term. But every once in a while I'm brought back to reality by some... Read more
10 June, 2008LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE When I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme:... Read more
12 May, 2008
