Making sense of international marketing and brand strategy in the information age
Written by Emelie Nortén Balla,2017 No matter if you’re a new marketer or have been a brand manager for the last 20 years, it’s a fact that most of us are struggling with how to succeed... Read more
4 April, 2019Written by Carolin Bruder In recent years the influencer scene has increased rapidly. These days, people, especially the younger generation spends considerably more time in front of their... Read more
19 March, 2019Written by Ellinor Beckman The ongoing digitalization of music consumption, fandom and marketing continues to greet the music industry with new challenges. Marketing managers and record labels... Read more
5 March, 2019Written by Sandra Juncker Photo 1: A computer on social media. “It is a story of how ipsy’s founder, Michelle Phan, parlayed a devoted internet following into one of the country’s... Read more
26 February, 2019Written by Sk. Abtahiune Rashid Do you have any passion that appreciated by your friends and fellows? Have you ever thought your passion can make you an entrepreneur? How does it feel to see your... Read more
12 February, 2019Written by Ane Egetoft Nielsen It is no surprise that the use of online marketing platforms has increased tremendously within the latest years and continues to do so. Like in any other developing... Read more
29 January, 2019Written by Asger Häversjö One of the seven laws of network states that with the increasing information on the web, we have limited attention to what we read (Van Dijk, 2012). Recent myths... Read more
24 January, 2019Written by Elsa Perpiñá Subiñas Some days ago, the concept of performance arrived to me in the shape of a YouTube video. Ter, the Spanish youtuber that has linked her vast knowledge in... Read more
22 January, 2019Written by Elvira Zetterberg Companies in today’s society are constantly trying to come up with new ways to promote their products and stand out from the crowd. Since consumers nowadays are more... Read more
9 January, 2019Written by Stefanie Dennig More than ever, social media is relevant to marketers of the automotive industry, which faces a fast-changing environment due to new technologies. A study by Dealer.com... Read more
2 January, 2019