Tag Archive: Social Media

Social Media ROI vs RODN

Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social media initiative... Read more

22 January, 2010

Why “Social Media” is neither

  I recoil a little every time I say “social media.” I think the term is just plain wrong and fuels misconceptions. I prefer the term “peer-to-peer networks” instead. Here’s... Read more

9 June, 2010

Join the WeFeedback experiment

We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United Nations World Food Programme (WFP) as part of an... Read more

19 April, 2011

What is social media?

Everyone is blogging about social media these days.  So much so that one would assume that the whole world is familiar with this term. But every once in a while I'm brought back to reality by some... Read more

10 June, 2008