Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009
Has anyone ever asked you to demonstrate the ROI of a $1M TV spot or $25K brochure? Me neither. But suggest to a marketing executive today that they spend a few thousand on a social media initiative... Read more
22 January, 2010
I recoil a little every time I say “social media.” I think the term is just plain wrong and fuels misconceptions. I prefer the term “peer-to-peer networks” instead. Here’s... Read more
9 June, 2010
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009
We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United Nations World Food Programme (WFP) as part of an... Read more
19 April, 2011
DOING WHAT COMES NATURALLY - THE INTERNET GETS A SOCIAL LIFE To those of you who follow such things it may be no surprise that Morgan Stanley's Internet Trends report from March firmly... Read more
29 April, 2008
Everyone is blogging about social media these days. So much so that one would assume that the whole world is familiar with this term. But every once in a while I'm brought back to reality by some... Read more
10 June, 2008
LOSING CONTROL OF THE MESSAGE? — YOU CAN'T LOSE WHAT YOU DON'T HAVE When I speak to marketing executives or read posts about traditional marketers embracing social media I notice a common theme:... Read more
12 May, 2008
HOW SOCIAL MEDIA IS SHAPING CONSUMER PREFERENCE Almost 70% of US on-line adults now use blogs, communities or social networks regularly according Market Tools’ August/September Insight... Read more
30 September, 2008
Today the marketing director of a global technology company told me he didn’t want to get involved with social media because “we don’t want to lose control of the message.” I hear this a lot... Read more
19 January, 2009