WHY ITS A GOOD TIME TO GET BACK TO BASICS Today you have more options for marketing your brand than ever. Tomorrow you'll have even more. And that’s the problem. To read Ad Age or Campaign one... Read more
29 April, 2009
I've posted a few videos with the latest mind-boggling stats on social media and the digital revolution. Consider this the latest installment. It may not convince you that social media is the right... Read more
24 August, 2009
The short answer: Yes. Need more convincing? Here’s my take on the MarkingProfsDigital Mixer which concluded yesterday in Chicago. If you are interested in social media then you have... Read more
23 October, 2009
Tomorrows marketeers cut their teeth on social media I’ve just gotten back from guest lecturing at Lund University with their post-grad marketing program. This semester we are discussing social... Read more
8 October, 2009
Truth is it has been a very adult channel for over a year. But we still have clients telling us "We're not interested in social media because we are a serious company with no interest in conversing... Read more
20 November, 2009
A workshop given for Alfa Laval's global marketing team I would like to thank all those who participated in our marketing workshop "RESET: 10 ways to create a competitive advantage in the new... Read more
12 November, 2009
Four years into the social media surge and I'm still not convinced that many of the large agency networks get it. The same way they didn't get branding in the late 80's, or the internet in the early... Read more
14 January, 2010
This is a video of a speech Dr. Michael Weschgave gave to the library of congress. As you will see, Dr. Weschgave is a delightful speaker and a lot more down-to-earth than the name given to his area... Read more
17 December, 2009
I never knew you could study to become an entrepreneur. I was enlightened when I received a call from the School of Economics and Management at Lund University in Sweden. They asked if I felt social... Read more
17 December, 2009
Social media may seem daunting, especially to seasoned marketers. But social media is not as difficult as you think. In fact, I am of the opinion that it’s more likely that a good marketer can... Read more
2 July, 2010