Making sense of international marketing and brand strategy in the information age
Written by Slav Slavov Figure 1. Older Adults and social media marketing can co-exist (Source: Adweek, 2017) Once Upon A Time, There Was A Stereotype About Older Adults… Let’s admit it! In... Read more
27 December, 2018Written by Iris Politiek Estimated reading time: 7 minutes The time of self-destructing communication has arrived. We are not talking about the Harry Potter movies where Ron gets a howler, a... Read more
19 December, 2018Written by Lisa Cöster Figure 1: Instagram reality post @imrececen (Imre Çeçen, 2017) Figure 2: Social media and mental health quote (RSPH, 2017) Social media undoubtedly is an... Read more
5 December, 2018Written by Phuong Ailien Nguyen “I wish that every time I ‘liked’ an outfit on Instagram it would magically appear in my closet.” - @bebe We want anything, anytime, and anywhere. Nowadays,... Read more
14 November, 2018Written by Alexandra Raymaekers Introduction Social media is changing the way brands are communicating. Indeed, brands have now lost control of what is being said about them on social media.... Read more
7 November, 2018Image 1. The fight over the power of Social Media (À la mer, 2010) The era of the empowered consumers “There are no secrets. The networked market knows more than companies do about their own... Read more
31 October, 2018Written by Mel Hopkins Figure 1: Left: Hanna Öberg, a Swedish Instagram Star. Right: A YouTube Thumbnail for video by Sophie ArisSource: https://www.instagram.com/hannaoeberg/ and... Read more
13 September, 2018Written by Felix Dahl Greenwashing is a practice used by corporations to deceive you as consumer by improving their image on a false basis. It can also be defined as “the act of misleading... Read more
1 August, 2018Editor's Note: This article was written in early November 2017, which was before Facebook's data misuse scandal broke in March 2018. The opinions expressed in this article are the author's own and... Read more
26 July, 2018Written by Anna Zonina It has been a while since social networks have been introduced to the world and have disrupted our everyday lives. However, apart from changing the way we interact with each... Read more
24 July, 2018