Making sense of international marketing and brand strategy in the information age
The Cure for Content: Part II (read part I) If content is really king then why do most organizations still treat it like the court jester? Under funded, non-prioritized, programs run by junior staff... Read more
11 January, 2023Busy business people are quick to relegate things they don't regard as important to the "soft issues" bucket. I've seen everything from product design to consumer perception to brand strategy in that... Read more
13 June, 2022Welcome to the inaugural post of our new website. You may have noticed our logo and graphic profile have undergone a major overhaul. But, the real news here is the launch of our new Moso Growth... Read more
10 March, 2015Five filters to sharpen your communication’s focus. TMI, or too much information, isn’t just a funny internet acronym. It’s the reason why many brands fail to get traction in the market with... Read more
19 June, 2014The third in a three-part series on best practices to focus your brand's offer and communication. Five filters to sharpen your communication's focus. TMI, or too much information, isn’t just a... Read more
18 June, 2014The first in a three-part series on best practices to focus your brand's offer and communication. One day I decided I needed a bluetooth headset. So I popped into my local phone shop to pick one... Read more
22 May, 2014There are only three ways new prospects can find your brand online, be sure to use all of them. So you have set up a brand website with helpful content for your prospects, perhaps you have an... Read more
13 May, 2014Many business people are openly dismissive of “branding” as meaningless fluff. I agree. Twenty-odd years of brand consulting has convinced me that they're right. The word "branding" itself has no... Read more
16 April, 2014This week Coke Analog Labs have released a new promotional video called Social Media Guard. As wake up calls go, Coke nails it: Funny, poignant and oh-so-true. By far the best piece of social... Read more
26 February, 2014Wanting to do something with all your heart is great. It can bestow extraordinary focus, drive and fortitude. That’s always been the case. But in recent years this sentiment is increasingly being... Read more
18 February, 2014
