How to position your brand?
Brand positioning isn’t a cosmetic promotional tactic. It is the core of your brand’s competitive strategy.... Read more
27 May, 2016Archives
8 Pitfalls of International Marketing and How to Avoid Them
For even the most accomplished international marketers, the global arena can be a blind spot. Learn how to avoid the 8 pitfalls of internati... Read more
29 March, 2016
How to avoid the most common marketing translation pitfalls
Follow these tips to ensure your brand’s message is not lost in translation.... Read more
13 August, 2015
Three ways to add value to your offer
What separates the category leaders and successful disrupters from the other 99% of marketers? They see their product in 3-D just like their... Read more
24 July, 2015
Four Dimensions of Web Presence
Learn about the 4 types of places that the online marketer should be sure to consider when building a unified web presence. Watch the video ... Read more
17 June, 2015
E-commerce: How can online video marketing work best for your brand?
An introduction for online retailers considering the use of video to boost conversion on product pages. ... Read more
17 December, 2014
Three Ways to Build Brand Awareness
Explore the pros and cons of the different tactics you can use to develop a sustainable awareness-building program for your brand... Read more
17 December, 2014
How to tell your brand story online (in four seconds or less)
... Read more
21 November, 2014
How to define your brand’s category
The first thing a prospect wants to know when encountering your brand online for the first time is, “What is it?”... Read more
21 November, 2014
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compelling value proposition
There is a lot you can say about your brand. However, only one thing can be said first. That one thing should be your value... compelling value proposition" class="reamd-more" rel="nofollow">Read more
21 November, 2014
