E-commerce: How can online video marketing work best for your brand?
An introduction for online retailers considering the use of video to boost conversion on product pages. ... Read more
17 December, 2014Archives
International Advertising Agency" rel="follow">Selecting an
International Advertising Agency
The four types of marketing agencies that can help you market your brand internationally and how to know which one is right for you.... International Advertising Agency" class="reamd-more" rel="nofollow">Read more
17 December, 2014
What is Brand Equity?
A practical Brand Equity model for developing international brands. ... Read more
17 December, 2014
Focus not Fauxus
Creating a sharper, more relevant focus to your brand communication means your message will penetrate faster, easier, and more... Read more
17 December, 2014
What is online engagement?
A hands-on guide that looks beyond tactical engagement tips to define the six core ways brands can gain more traction online.... Read more
21 November, 2014
How to define online marketing objectives
... Read more
21 November, 2014
compelling value proposition" rel="follow">How to write a
compelling value proposition
There is a lot you can say about your brand. However, only one thing can be said first. That one thing should be your value... compelling value proposition" class="reamd-more" rel="nofollow">Read more
21 November, 2014
How to define a competitive position for your brand
Your category and value proposition define what your brand is. Position defines what your brand is in relation to all the other brands... Read more
21 November, 2014
How to build credibility and trust with your brand profile
You don’t get a second chance to make a first impression. But, did you know that people form that first impression of you within... Read more
21 November, 2014
