Making sense of international marketing and brand strategy in the information age
Written by Hinz Chan The Buzz: Social Media Influencer Marketing Recently, social media influencer marketing has generated a lot of buzz and for good reason. While the social media influencer... Read more
23 October, 2019Written by Joshua Jong Having a good reputation is essential because it is the foundation for value judgement of a company (Gray & Balmer, 1998). The reputation is something that... Read more
2 April, 2019Written by Alexandra Raymaekers Social media ande fake news- Introduction Social media is changing the way brands are communicating. Indeed, brands have now lost control of what is being said about... Read more
7 November, 2018Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Written by Anna Zonina It has been a while since social networks have been introduced to the world and have disrupted our everyday lives. However, apart from changing the way we interact with each... Read more
24 July, 2018Written by Sophia Collischon „If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6.000... Read more
11 July, 2018Written by Weronika Bojanowicz I aim at shedding light to the fact that online consumer reviews are not as powerful as commonly suggested. Take that back, the power does not lie in the... Read more
3 October, 2017
