Making sense of international marketing and brand strategy in the information age
Image 1: Attention (Falls, 2018) Written by Måns Claeson If you belong to the millenials, as I do, you have most certainly attended a dinner with you friends when someone suddenly mentions an... Read more
25 September, 2019Written by Julia Ausserdorfer With their latest feature, namely shoppable Instagram posts, the social media platform has managed to revolutionize online shopping. Only one tap on the post or the... Read more
12 March, 2019Written by Helena Wictor Image 1, Screenshot from Isabella Löwengrip on her Instagram (Bloggbevakning, 2018) What have Isabella Löwengrip, Kenza Zouiten, and Kylie Jenner in common? Of... Read more
7 March, 2019Written by Acamila Moreira KEY FACTS Anti-branding activities are a consequence of customers empowered by the internet and triggered by dissatisfaction and have been increasing constantly... Read more
10 October, 2018Written by Viktoria Chalkidou In an era that consumer trends are changing faster than ever, some consumer trends are here to stay and some others are here to challenge brand managers and their... Read more
23 May, 2018
