Right Now, Right Here: Micro-Moments Change the Game for Brands
Consumer behaviour changed forever and so did the game for brands. Learn all about micro-moments and 4 tips how to win them... Read more
2 April, 2024
Brand Rants
Making sense of international marketing and brand strategy in the information age
#TRAVELGRAM: The effect of Instagram on traveling
Four reasons why Instagram is influencing our travel behavior ... Read more
29 February, 2024 Banner blindness: A reason to change your advertisements?
Are the results of your online advertisements not meeting your expectations? ... Read more
21 February, 2024 How to Hook Generation Z with Instagram Stories: A hyped story is not good enough
Generation Z is becoming a hot topic for marketers today, but who are they and how can you capture their divided attention? Let’s find out... Read more
12 February, 2024 Understanding the negative implications of influencer marketing
Three implications to consider for a Brand Manager ... Read more
24 January, 2024 Is Nike’s Kaepernick campaign sacrificing everything? #JustDoIt
Why Nike’s anniversary campaign with Colin Kaepernick stepped up the game of brand activism and social media... Read more
11 January, 2024 Darknet- the Darkside of the Internet
5 things marketers should know about the Darknet... Read more
8 January, 2024
