Making sense of international marketing and brand strategy in the information age
And people wonder why the newspapers are in trouble . . . Newspapers have some of the most powerful brands in the world. But decades of monopolized media have made them soft in the ways of brand... Read more
26 May, 2011We're popping Champagne at the agency today to celebrate the official launch of WeFeedback.org, a website we developed with the United Nations World Food Programme (WFP) as part of an... Read more
19 April, 2011Google alerts sent me a link today dated December 8, 2010 whose headline read "Study reveals social media brand marketing potential". I clicked through to find an article talking about the power of... Read more
5 January, 2011One Mo Bro's plea for more online charities to stop preaching and start participating ‘Tis the season of giving. So what’s the best way to raise money for a good cause? Try this: forget about... Read more
30 November, 2010Saw this music video from Marketing Reject and thought I'd share. It's one marketing manager's musical lament about trying to cope with the changes in our industry. If you can relate,... Read more
22 November, 2010Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic... Read more
27 September, 2010Social media may seem daunting, especially to seasoned marketers. But social media is not as difficult as you think. In fact, I am of the opinion that it’s more likely that a good marketer can... Read more
2 July, 2010I recoil a little every time I say “social media.” I think the term is just plain wrong and fuels misconceptions. I prefer the term “peer-to-peer networks” instead. Here’s... Read more
9 June, 2010The spring edition of The Duffy International Tribune is ready for download The Summer edition of our newsletter, The International Duffy Tribune, is ready for download. This issue has a heavy... Read more
10 May, 2010
