Is value-based pricing more flexible than cost-based pricing?


Yes. Duffy Agency customizes value-based agreements on a case-by-case basis. There are two components to these agreements: the price and the payment terms.


  • To arrive at a price, we agree to the value that will be generated by the activity. Typically, we price to ensure our client receives at least three to ten times the value they invest.
  • For payment terms, we offer several approaches. Some agreements involve conventional flat-fee payments, while others involve installment payments, performance-based fees, commissions, equity, or a combination thereof.