Managing Your Brand’s DNA
If you want to find a path for growth beyond where you are today, brand development and strategic marketing are the most proven ways to do s... Read more
21 March, 2016Archives
Three ways to boost your online engagement
Do you ever wish you could see more traction with your brand online? We offer three ways to boost your online engagement.... Read more
24 February, 2016
The fallacy of a global positioning strategy
Is it really possible to create a brand positioning strategy that works globally?... Read more
4 November, 2015
What do you really mean when you say “Social Media”?
“Social media” is an out-dated expression that should be replaced with more precise wording...... Read more
29 October, 2015
What is Brand Equity?
A practical model for developing international brands ... Read more
17 December, 2014
