Making sense of international marketing and brand strategy in the information age
Written by: Lovisa Gunnarsson Two Generation Zers taking a selfie for Instagram(O'Donnell, 2018) Success for brands on social media isn’t easy today, nor will it be tomorrow. Because, as... Read more
8 January, 2020Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Hinz Chan The Buzz: Social Media Influencer Marketing Recently, social media influencer marketing has generated a lot of buzz and for good reason. While the social media influencer... Read more
23 October, 2019Written by Paraskevi Devreli Image 1: Instagram logo (Peterson, 2018) The arise of Instagram’s society. Today, we are experiencing the dramatic change in communication and the emergence... Read more
31 July, 2019Written by Liina-Lotta Latvala Picture 1: Pet influencer working on his next ‘pawsome’ Instagram post. They come in all different sizes, species and breeds and each of them has their own... Read more
5 June, 2019Written by Iris Politiek Estimated reading time: 7 minutes The time of self-destructing communication has arrived. We are not talking about the Harry Potter movies where Ron gets a howler, a... Read more
19 December, 2018Written by Victor Ekstam Have you ever been browsing clothes online or checking out the sale on food supplements – only to realize that the item will stalk you on every page you ever visit? Even... Read more
29 August, 2018
