Making sense of international marketing and brand strategy in the information age
Written by Lena Maria Halberstadt Raise your hand if you have used Instagram, Facebook, Twitter, LinkedIn or WhatsApp today. You are not alone. I plead guilty and with us there are 2.62 more billion... Read more
13 November, 2019Written by Miglena Zlatanova Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1,... Read more
12 December, 2018Written by Enrico Signorelli “We are a social pizzeria. The food is first tasted with the eyes, then with the nose and just at the end with the mouth”- Paolo Ghidini, pizza-maker and co-owner... Read more
24 October, 2018Written by Rebecka Hojgård Hansen When I asked my mother what she would bring to a deserted island, her answer was “my family of course”. When she asked me back, she was kind of humiliated when... Read more
14 February, 2018
