Live Video for Successful Branding
Written by Miglena Zlatanova Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1,... Read more
12 December, 2018
Brand Rants
Making sense of international marketing and brand strategy in the information age
Tag Archive: Marketing
The Twitch livestreaming phenomenon: The pinnacle of influencer marketing?
Written by Kostas Piludis Livestreaming is nothing new, however, it wasn’t until a few years ago that livestreaming, and especially gamecasting like those on Twitch have started to become... Read more
26 September, 2018How gaming can teach your company about Social Influencers
Written by Tobias Hellfach Hansen Consumers are looking for information about your company everywhere else and from everyone else. What can you do? Learn about Social Influencers and... Read more
19 July, 2018Sliced online: How social media covers the downside of plastic surgery
Written by Monika Kubiak Image 1 Surgeon using an Ipad (Source: Citadellkliniken, Instagram, 2017) What would you respond if your surgeon would like to share a live video on you... Read more
18 April, 2018Sorry, You Are Not a Marketing Professional (and Neither Am I)
Why marketing is not a true profession and how we could change that When I speak to a group of marketing professionals, I like to start with a simple exercise: I ask for a show of hands for everyone... Read more
27 June, 2016Brief History of Marketing – Is Your Strategy Stuck in the Dark Ages?
In the early 1800s, the majority of products available to consumers were traded as commodities. Around the turn of the 20th century, a small group of economists in the US became aware that commodity... Read more
8 March, 2016How to spot the warning signs of Brand Dementia
If you’re old enough to remember any of the albums below, then you may have noted the recent passing of Columbia House Record Club. Last month, the sixty-year-old marketing icon filed for... Read more
16 September, 2015Confessions of a Neuromarketer Part 1: What is Neuromarketing and why does it matter?
Neuromarketing is a hyped term that describes the use of neuroscience in advertising and marketing. It was first used by the BrightHouse Institute in Atlanta in 2002, when the company announced the... Read more
8 September, 2015What is the difference between sales, marketing and branding?
Very often I'm asked what's the difference between sales, marketing and branding. Before I answer, it’s worth bearing in mind that many marketing terms are simply mental constructs. They are... Read more
29 June, 2015
