Making sense of international marketing and brand strategy in the information age
Why Marketing is not a True Profession and How We Could Change That When I speak to a group of marketing professionals, I like to start with a simple exercise: I ask for a show of hands for everyone... Read more
23 August, 2023In the early 1800s, the majority of products available to consumers were traded as commodities. Around the turn of the 20th century, a small group of economists in the US became aware that commodity... Read more
8 March, 2023If you’re old enough to remember any of the albums below, then you may have noted the recent passing of Columbia House Record Club. Last month, the sixty-year-old marketing icon filed for... Read more
16 January, 2023Neuromarketing is a hyped term that describes the use of neuroscience in advertising and marketing. It was first used by the BrightHouse Institute in Atlanta in 2002, when the company announced the... Read more
8 January, 2023Very often I'm asked what's the difference between sales, marketing and branding. Before I answer, it’s worth bearing in mind that many marketing terms are simply mental constructs. They are... Read more
29 November, 2022Written by Miglena Zlatanova Do you want to be better than Apple at branding through live video? Follow the 5-steps checklist. There is no room for mistakes. We are live in 3, 2, 1,... Read more
12 December, 2018Written by Kostas Piludis Livestreaming is nothing new, however, it wasn’t until a few years ago that livestreaming, and especially gamecasting like those on Twitch have started to become... Read more
26 September, 2018Written by Tobias Hellfach Hansen Consumers are looking for information about your company everywhere else and from everyone else. What can you do? Learn about Social Influencers and... Read more
19 July, 2018Written by Monika Kubiak Image 1 Surgeon using an Ipad (Source: Citadellkliniken, Instagram, 2017) What would you respond if your surgeon would like to share a live video on you... Read more
18 April, 2018
