When people think about cross-cultural marketing blunders they usually think of the funny translation gaffes. There are dozens of examples. You’ve probably come across a few of these... Read more
10 July, 2023
Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010
The Elf Yourself phenomenon and what it means to marketers OK, now that Thanksgiving is over it is officially holiday season. And what does that mean for most of us? That's right – time to Elf... Read more
2 December, 2009
Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009
This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009
