Making sense of international marketing and brand strategy in the information age
I'm often asked if brands should use traditional or social media. The question is often phrased as if the two are mutually exclusive and you need to be on one camp or the other. But social media vs.... Read more
28 October, 2010Can you imagine a marketing manager letting brand-related websites, endorsements, editorials, images, or videos be broadcast without review or approval? I can’t. Companies want to control the... Read more
28 September, 2010I've been privileged to have the opportunity to lecture at the Lund University School of Economics for the past three years. Each semester, I've delivered a series of lectures on strategic... Read more
27 September, 2010The iPad (as well as other tablet computers) is being heralded as the savior of the print industry. On the surface, you can understand why. More people get their information... Read more
20 September, 2010FDA and EU regulations are the least of pharma's challenges. I’m in Berlin on the eve of the Digital Pharma Europe “Unconference.” I’m very excited about the prospect of two days of open... Read more
29 March, 2010"The future is here... It's just not evenly distributed." This quote from William Gibson is a fitting opening to Graham Brown's 2010 Youth Trends report. If you are marketing to this segment then I... Read more
26 January, 2010Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009This post attempts to provide a way to approach and organize Twitter Lists. It won't cover step-by-step instructions for creating lists. If that's what you are looking for, please check out this... Read more
4 November, 2009Thanks to Dr. Tarnovskaya and all the students at Lund University’s School of Economics and Management for a productive seminar, “The 4Cs: What Kotler didn’t tell you.” The talk... Read more
14 October, 2008I read a recent post by one of my favorite marketing authors, Seth Godin, titled “The Myth of Launch PR”. He talks about companies who are obsessed with publicity as they launch their brand onto... Read more
12 September, 2008
