Written by Joy Ewert Marketing techniques contribute undoubtedly to information overload (Eppler & Mengis, 2004). But what about consumers and online users? We receive a tremendous amount of... Read more
17 July, 2019
Yesterday during a presentation in Stockholm, my desktop was put up on screen. The CEO of the company began to laugh. “I thought I was bad,” he said, “You have almost 95 thousand unread... Read more
10 August, 2012
Can your brand benefit from the wildly viral "Staring You Media"?I am not a fan of Sweden's "voluntary" TV-tax. However, I am a big fan of the campaign they have launched to induce me to pay it. Why?... Read more
24 November, 2009
