Workshops and Training

Duffy Agency’s passion for education began in 2008 when we were invited to teach marketing strategy and digital brand management at Lund University School of Economics and Management. The school offers northern Europe’s most prestigious graduate-level marketing program, so we were honored. Since then, teaching and training has become a part of our core offer. Based on the success of our master’s level programs, we now offer a limited number of customized executive training programs each year to the C-suite, marketing departments, and other marketing communication agencies.

Workshops

Is everyone on your global marketing team pulling in the same direction? What about people you depend on outside the marketing department? Getting key players on the same page and agreeing on short- and long-term objectives and tactics can be challenging, particularly for international brands. One solution is to engage your team with workshops that generate common understanding, enthusiasm, and focus around your objectives. Duffy Agency’s unique approach to workshops includes customizing the program to your business and unique challenges.

Custom Training

A recent survey indicated that over 80% of marketers feel they lack proper training in digital marketing. Duffy Agency can help by providing your team with the skills and process to run parts or all of your online marketing program. We provide training programs for almost all the online marketing services we provide. Just let us know what you are interested in and we can customize a program. Recent training programs have covered:

  • Online brand awareness & lead generation
  • Online engagement & audience development
  • Content marketing strategy & management
  • Social media strategy & management
  • SEO basics, tactics, and tips

Book a Speaker

Like you, we believe that speaking engagements should be engaging. Book a speaker from Duffy Agency for your next event. We deliver inspired talks on a variety of internet marketing topics customized to your audience and designed to provoke thought and inspire action. Recent talks have included:

  • The Seven Deadly Sins of International Marketing
  • MOSO – The digital growth strategy for mid-sized companies
  • Selling beyond your own market with digital
  • The 8 myths of marketing in China
  • The real reason no one is engaging with your brand online
  • GROW UP – Why start-ups fail and how to beat the odds