Duffy Agency Offers Companies
a New Option for International Growth

BOSTON & MALMÖ, Sweden – What happens when you take the marketing industry’s business conventions and do exactly the opposite? Unconventional growth is the result, according to veteran marketer Sean Duffy. Duffy is CEO of Duffy Agency, a digital marketing firm specializing in helping companies grow internationally.

The agency is launching a service that Duffy believes can redefine the way companies buy marketing services from ad agencies, web development firms, and other marketing service providers.

The new service, called Moso Growth Program, is a marketing program that helps mid-sized businesses define and achieve ambitious three-year growth objectives. During that period Duffy Agency serves as a fully integrated extension of the client’s marketing department, providing expertise and support in strategic planning, creation of communication materials, and online management of websites, social platforms, search and social advertising and e-commerce stores.

Over half of the agency’s compensation with this program is performance-based. This puts less strain on client cash flow and aligns the financial interests of agency and client. The arrangement bears more resemblance to a business collaboration than a vendor relationship. Strategy is charged in proportion to the client’s annual revenue. Creative services are provided at cost plus 5%. Online assets and advertising are then managed by the agency for a performance-based fee.

Duffy Agency has been using the approach successfully for several years.

“In theory, the internet allows all brands to market internationally,” said Duffy. “But, in practice, very few mid-size companies have the bandwidth or expertise to succeed outside their home markets. Moso evens the playing field for them.”

The Moso Growth Program provides Duffy Agency clients with one point of contact for expertise in international marketing, digital strategy, web development, content and social marketing, search and social advertising, SEO and marketing automation, as well as analytics and reporting globally.

The Moso Growth Program is named after a species of bamboo that is both the fastest growing and strongest of the genus, whose attributes Duffy Agency claims are passed along to brands enrolled in their new program. Learn more about the Moso Growth Program or by contacting us in either our US or EU office.